New regional structure set to drive expansion in Africa

Valtra’s parent company, AGCO has announced a new regional structure for Africa which will see an increase in its on-the-ground presence and further expansion of the Company’s already impressive operations on the Continent.

To support the realignment and further boost service to customers and distributors, key moves include the opening of a new AGCO regional headquarters in Johannesburg in early 2017 and a new Future Farm in French-speaking West Africa. These initiatives will complement AGCO’s existing parts distribution operation and training centre in South Africa and Future Farm in Zambia.

The newly-formed Asia Pacific and Africa (APA) region will enable AGCO to maximise the advantages of similar market dynamics in the two territories. Among these are the emergence of a growing smallholder farmer segment, product and application similarities, shared consumer finance patterns and growing trade between the two regions.

Farmers in Africa will continue to enjoy the benefits of the Valtra product range sourced from a global network of manufacturing facilities including tractors, combines, sugar cane harvesters and generators.

As a result of the regional restructure, Gary Collar has been appointed AGCO Senior Vice President and General Manager, APA. Gary has been responsible for all AGCO’s activities in the Asia Pacific region - which includes China, India, the Far East, Australia and New Zealand - since January 2012. He brings wide experience and in-depth knowledge of the African market to his newly-expanded role having previously held the position as AGCO Senior Vice President and General Manager Europe/Africa/Middle East for seven years.

Reporting to Gary, the AGCO Africa team will be led by Nuradin Osman who has been promoted to Vice President and General Manager Africa. Nuradin has been with AGCO for 12

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